After graduating from Kings College London with a 2:1 in Classical Civilisation, Zoha pursued a more creative career in design and marketing within the fashion & beauty sector. She spent more than six years learning the ins and outs of branding and marketing working from the small startups to the big corporate, before taking her clientele freelance and pursuing fashion styling alongside.

Through Zoha’s tenacity and dedication she very quickly cemented herself into the fashion industry, proving herself to work with renowned talents such as Jorja Smith, Jared Leto, Perrie Edwards, Christine Quinn and so on. Her creative collaborations extended to partnerships with incredible industry talent such as stylists Katie Grand, Jordan Kelsey, Ben Schofield, and photographers and directors such as Rafael Pavarotti, Kate Bell M, Jake Nava and KC Locke.